This paper discusses the impact of technology on the marketing methods used earlier and today. One approach would be to review online marketing using big data researching techniques along with data mining that has changed the marketing world and has provided market researchers a large pool of data to analyse and formulate strategies with accuracy. Also, social media has transformed the market research in a lot of new ways. It has created an environment that yields unfiltered feedback. Technology today has changed the scenario of customer relationship strategy. These technologies include enhanced search services, enhanced computational speed and e-commerce.
Online marketing, big data, market researchers, social media, customer relationship, e-commerce
