International Journal of Marketing and Technology
  • Year: 2016
  • Volume: 6
  • Issue: 10

A Critical Review of Literature: Gems and Jewellery Retailing

  • Author:
  • Mehal Pandya
  • Total Page Count: 15
  • Page Number: 44 to 58

Deputy Director, Knowledge Management and Research Organisation at Dr. BAOU, Ahmedabad, Gujarat

Online published on 5 April, 2018.

Abstract

Researcher has reviewed 26 Research papers related to the Gems and Jewellery Retailing and have done in-depth critical analysis of this Research Paper. The purpose of this paper is to review the findings and assess it. Methodology adopted is Secondary. It is concluded that still there is challenges related to skilled labour and technology to create design in this sector. On other hand, there is the development of various desktop applications for the various uses; hence we can say that there is progress seen from the technology point of view.

Keywords

Gems and Jewellery, Review of Literature