“Comparative study of Conventional Advertising Media and Advertising through Social Media Networking with respect to education sector in Maharashtra”

Competitive business environment has paved a way of exploration of alternative means of advertising. These means has resulted in increasing the reach of the advertisers and it is also proved cost effective. Conventional channel of advertising at times tend to loose customers attention and hence innovative medium like internet advertising which is now well known as social media advertising are getting attention from marketers and with the support of geographical tagging the new trend of social media advertising is seen as more beneficial. Earlier depending upon the type of the product it was decided which type of promotion to be implemented but now it has became important to show the presence everywhere as it gives hammering/reminder to the viewers and it helps in retention, on the same lines, the colleges try to show their presence through all the medias available and especially getting attention of the youth through new media and targeting their guardian through conventional advertising medias, however, research finding says a balance has to be maintain so that the cost for promotion through more number of ways should not leads to increase in cost which may not be affordable. This study is limited to management institutes in Maharashtra.