RFID technology: Setbacks in implementing RFID in the retail industry

The Retailing is considered as buying and selling of both consumer services and goods. Since there are more number of literate and educated consumers entering the market and economy, there is a very essential need to read the pulse of the consumers. Radical restructuring of Retail marketing is in progress. This is because of increase in gross domestic product, per capita income, purchasing power and also the changing preferences and tastes of the people. For the evolution of retail marketing, ATMs, credit cards, the entry of plastic money, debit cards and all other consumer finance options, the aspiration for the branded goods had been a major factor. Retail marketing is also rendering all other personalized consumer services and not just buying and selling. Various fast moving capital goods (FMCG) goods have been given a new outlook with the Retail Market picking up. This has increased the demand for various goods in the market and also made retail marketing the second largest employment area, after agriculture. There will be multiple regional warehouses, offices and retail outlets for a typical pan national retail operation.