Emergence of Online Insurance in India: latest trend, challenges and future prospects

Internet has changed everyone life in drastically and become essential in all decision making. Online buying has become buzzword with increase in the internet and mobile user in India. Insurance has also use this new channel for distribution and creating awareness. This change has brought lots of opportunity to make insurance offline mode to online mode. Web aggregation in insurance had made it easier for consumer to compare policy of various insurers. With this change in selling environment IRDA regulation also plays important role. In this paper we try to investigate the recent trends and future prospects of online insurance in India.