Internet is changing the way consumers shop and buy goods and services, and has rapidly evolved into a global phenomenon. Customers use the Internet not only to buy the product online, but also to compare prices, product features and after sale service facilities that will be received if they purchase the product from a particular store. This research will help us to find what are the perceptions and apprehensions of consumers on online stores and this research helps us in analyzing the influence of demographic factors on various service factors. The study reveals that demographic factor gender is weakly correlated with various service dimensions like quality, price, promotion, mode of payment, navigation of website, delivery and location. The findings of this study would provide some insight to online retailers on the effect of demographic profile on online shopping. This assists firms involved in online trading in targeting specific group of consumers and formulating marketing strategies to attract them.
Consumers, Goods, Internet, Online Shopping, Services
