International Journal of Marketing and Technology

The economic scenario of India faced a radical change during the post liberalization period with a wind of change coming from the west which changed the entire system and India became the hub of world MNC's and there was a sudden heat of competition among the firms operating in India. To manage this intense competition faced by different segments of India's economy, the services of trained and qualified managers were seen in organizations as sine-qua-non. In the given setting, management education became important and gained wide popularity in a very short span of time. However, in the resulting milieu the mushrooming of B-schools in India has led ultimately to a new situation of intense competition among the B-schools themselves. This has created interest in doing research on this area of management education in India. This descriptive paper aims to study the gradual development of management education in India and to identify the issues and challenges that are at present being faced by the Indian management education and to suggest some way forwards to tackle the same.