Service quality of life insurance companies-A comparative study

Life insurance industry contributes to the financial sector of an economy and also provides an important social security net in developing countries. The growth of the life insurance sector in India has been phenomenal. Privatizations of insurance sector has brought in new players in the market with almost all having foreign partners. For the last one decade of this liberalized era, Indian life insurance industry has been witnessing tremendous changes with private players having reasonable growth rate and market share. The emerging scenario provides the customers with choice of insurance, wider range of new and innovative products, competitive pricing of products and services. Life insurance companies are aiming to customize the services to improve the quality of service to meet the customers’ expectations.