1Associate Professor, Department of Management Studies, Anna University, Regional Campus at Coimbatore, Navavoor, Coimbatore-641 046, Tamil Nadu, India
2Professor, Department of Business Management, Fakir Mohan University, Vyasa Vihar, Nuapadhi, Balasore-756 020, Odisha, India
3Associate Professor, Department of Computer Applications, Gnanamani College of Technology, A.K. Samuthiram, Pachal Post, Namakkal District-637 018, Tamil Nadu, India
4Professor, Department of Computer Science and Engineering, Kongu Engineering College, Perundurai, Erode-638 052, Tamil Nadu, India
5Full Time Ph. D. Research Scholar, Department of Management Studies, Anna University, Regional Campus at Coimbatore, Navavoor, Coimbatore-641 046, Tamil Nadu, India
Online published on 2 March, 2017.
This paper aims to suggest how retailers can stay competitive ensuring smooth running of supply chain operations. As gone are those days where single channel of retailing and supply chain models developed for servicing the channel was adopted. Today, Retailers must use information technology to optimize their supply chains to deliver from any place where its consumers want to buy them in a quick and efficient manner. Retailers must have information in hand for knowing the place of supply available so that they can redirect shipments, rebalance inventories and respond to new unexpected demands with quick disposal of information with ease in handling business operations.
Information Technology, Supply Chain Management, Customers, Retailers
