International Journal of Marketing and Technology

  • Year: 2016
  • Volume: 6
  • Issue: 3

Recent enhancements in RFID technology for retail industry

  • Author:
  • J Venkatesh1, Bhagaban Das2, S Thenmozhi3, P Balasubramanie4, G. Shivaranjani5
  • Total Page Count: 15
  • DOI:
  • Page Number: 109 to 123

1Associate Professor, Department of Management Studies, Anna University, Regional Campus at Coimbatore, Navavoor, Coimbatore-641 046, Tamil Nadu, India

2Professor, Department of Business Management, Fakir Mohan University, Vyasa Vihar, Nuapadhi, Balasore-756 020, Odisha, India

3Associate Professor, Department of Computer Applications, Gnanamani College of Technology, A.K. Samuthiram, Pachal Post, Namakkal District-637 018, Tamil Nadu, India

4Professor, Department of Computer Science and Engineering, Kongu Engineering College, Perundurai, Erode-638 052, Tamil Nadu, India

5Full Time Ph. D. Research Scholar, Department of Management Studies, Anna University, Regional Campus at Coimbatore, Navavoor, Coimbatore-641 046, Tamil Nadu, India

Abstract

RFID (Radio Frequency Identification Device) is a worldwide accepted and acknowledged technology for its various benefits and it has especially created a triumph in the retail industry enabling retailers to achieve targets with increased business performance with cost efficiencies in place. This paper aims to provide with RIFD overview and its global applications and benefits to its retailers and consumers as it is one of the swiftest and researched budding technologies with newest advancements.

Keywords

RFID, Retail, Consumers, Technology, Industry