1Associate Professor, Department of Management Studies, Anna University, Regional Campus at Coimbatore, Navavoor, Coimbatore-641 046, Tamil Nadu, India
2Professor, Department of Business Management, Fakir Mohan University, Vyasa Vihar, Nuapadhi, Balasore-756 020, Odisha, India
3Associate Professor, Department of Computer Applications, Gnanamani College of Technology, A.K. Samuthiram, Pachal Post, Namakkal District-637 018, Tamil Nadu, India
4Professor, Department of Computer Science and Engineering, Kongu Engineering College, Perundurai, Erode-638 052, Tamil Nadu, India
5Principal, Sankara Polytechnic College, Saravanampatti, Coimbatore-641 035
Part time Ph. D. Research Scholar, Department of Management Studies, Anna University, Regional Campus at Coimbatore, Navavoor, Coimbatore-641 046, Tamil Nadu, India
Online published on 2 March, 2017.
Indian retail market is expected to cross 1 trillion USD in 5 years. There is rapid scale growth in the retail market. Consumers are switching on to online shopping. Retailers are expected to be more flexible, agile and catch up with the growing momentum in online business. Competition is tough and business processes are expected to be more efficient. The supply chain process should be an integrated process. It is important for the retailer to know the right value of each asset in the supply chain process. Real time information is need of the hour. Radio-frequency identification (RFID) is used to automatically identify and track tags attached to objects. Adoption of automated RFID systems is important. Business intelligence reports can be generated from the RFID systems. Management can then make right decisions and plan marketing and operation strategies. In this paper a study on the adoption of radio frequency identification technology is discussed and its impact to the growth of Indian retail market is elaborated.
RFID technology, Indian retail market, effective processes
