Assistant Professor,
The paper intends to prepare a feasible strategy for marketing, CSR, business success and overall growth of shareholders and stakeholders in an emerging economy. It introduces a conceptual framework that provides an encompassing view of Marketing and CSR along with its prerequisites: ethics and spiritualism, and its outcomes: benefit to all. The businesses cannot hope to enjoy concrete benefits from either bare materialistic marketing or from mere CSR activities, unless these are strategically integrated and then intelligently communicated to relevant stakeholders. Further, the genuineness of these activities requires spiritual mind-set and awareness.consumers, today, go farther from the utility of products and services to welfare activities. The establishment of value based society is a great responsibility today. How can a business as well as a society that consists of human beings and that is meant for human beings, flourish, grow, prosper and survive without human concern ?Our article both identifies new insights and extends extant theory by building on previous research. The paper provides a platform for further research.
The paper intends to prepare a feasible strategy for marketing, CSR, business success and overall growth of shareholders and stakeholders in an emerging economy. It introduces a conceptual framework that provides an encompassing view of Marketing and CSR along with its prerequisites: ethics and spiritualism, and its outcomes:
The approach is qualitative and conceptual one. The secondary information available in the books, journals, magazines, newspapers and on the websites has been extensively used.
CSR(corporate social responsibility), IMC(Integrated marketing communication), Spiritualism, Profit, genuine
