PhD Scholar, Institute of Agribusiness Management, SK Rajasthan Agriculture university, Bikaner, India
Online published on 2 March, 2017.
Gluten-free food was among the top five most-searched words on Google in 2013. In the past five years, “gluten” has steadily advanced in consumer online-search interest. Globally gluten free products were estimated to have a market potential of 4639.13 Million USD in 2015 and 7594.43 Million USD in 2020. Gluten-free foods are not only just a fad but a rising marketing section which has grown from a niche market to a main-stream market segment. It has immense potential specially in developing nations when its demand is rising due to increase in awareness, product availability and number of cases being diagnosed
Gluten-free, celiac disease, gluten
