Utilisation of mobile application in SMEs-A review on utilisation of microsoft appstudioand touch develop

Indian Small & Medium Enterprises (SMEs) have added lead in using mobile applications as business tools and promoting business toward their customers because they feel application developing is expensive one and need computer language skills. In this concern Vankateshet al. (2003) proposeda more complete model for the understanding of the acceptance and adoption of Information Technology. Small business firm owners lack in programming language, they spend money for developing mobile application but in reality it is simple that they can handle the GUI based software's and technologies for their use. Microsoft has introduced the webpage i.e., app studio. Windows. Come to create windows and windows phone application using layouts and also Microsoft Research introduced Touch Develop app to develop app and games without previous programming knowledge. To present current state of the use of information and communication technologies (ICTs) Elisha Rufaro T. Chiware and Archie L. Dick (2007) Both Windows App Studio and Touch Develop give opportunities to create mobile application without programming knowledge and also it's free of cost. Main objective of this paper is to explain about “How to utilize the Windows App Studio and Touch Develop in small business firms” as mobile application and business tools in promoting business towards their customers.