Mobile marketing: The next big thing in marketing

The Indian mobile market is one of the growing markets it is the second largest market after china. Communication has grown to be an essential infrastructure for socio-economic development in an increasingly knowledge intensive world. The reach of telecom services to all parts of the country is integral to development of an innovative and technologically driven society, studies have shown that there is a positive correlation between the penetration of internet and mobile services on the growth of GDP of a country. The number of telephones increased from 898.02 million in the beginning of the financial year to 933.02 million at the end of March 2014. (Telecom Regulatory Authority of Indian-TRAI Annual Report, 2013–2014). Mobile marketing has enormous capture of the entire marketing techniques. Now a day every individual have their own mobile phone and it's the best medium to connect with the persons, it gives a personal touch with the consumers. Companies doing so many practices for making a emotional bond with their customers, they wishes them on their special occasions and provide them so many offers according to their choices. With the help of mobile marketing now companies reaching to the every corner of the country and to every segment of the society.