International Journal of Marketing and Technology
  • Year: 2016
  • Volume: 6
  • Issue: 5

E – Commerce: A New Way of E – Life

  • Author:
  • M Mahammad Irshad
  • Total Page Count: 6
  • Page Number: 54 to 59

*Faculty of Commerce, P G Centre of Mangalore University, Chikka Aluvara

Online published on 5 April, 2018.

Abstract

E-Commerce or Online Marketing (Internet marketing) is the paperless exchange of goods and services using electric data interchange, e-mail, fax transmissions and electric fund transfers. Today E- Commerce covered all business areas in the fields of trade, industry, science, medical and agriculture etc. In the present scenario E- Commerce is an integral part of business field and all about using the Internet to do business better and faster. A new approach concerning Internet marketing in E-Commerce showing how advertisers need this innovation to be successful. E- Commerce is emerging as a new way of helping business enterprises to complete in the market and thus contributing to economic success. This research paper mainly highlights dimensions, process, efficiency and effective use of E- business in the day to day life.

Keywords

E- Commerce, Brief History, Process, Types, Brightness & Darkness