*Faculty of Commerce, P G Centre of Mangalore University, Chikka Aluvara
Online published on 5 April, 2018.
E-Commerce or Online Marketing (Internet marketing) is the paperless exchange of goods and services using electric data interchange, e-mail, fax transmissions and electric fund transfers. Today E- Commerce covered all business areas in the fields of trade, industry, science, medical and agriculture etc. In the present scenario E- Commerce is an integral part of business field and all about using the Internet to do business better and faster. A new approach concerning Internet marketing in E-Commerce showing how advertisers need this innovation to be successful. E- Commerce is emerging as a new way of helping business enterprises to complete in the market and thus contributing to economic success. This research paper mainly highlights dimensions, process, efficiency and effective use of E- business in the day to day life.
E- Commerce, Brief History, Process, Types, Brightness & Darkness