A study on customers’ perception and satisfaction towards banking services with special reference to SBI in Erode town

Banking system occupies an important place in a nation's economy. A banking institution is indispensable in a modern society. It plays a pivotal role in the economic development of a country. The State Bank of India, popularly known as SBI, is one of the leading banks in India. The customers of SBI are increasing day by day, and it was very difficult to provide the services to the customers manually through a limited staff. SBI is presently the largest commercial bank in the country. The purpose of the study is to know the customers’ perception and satisfaction towards banking services with special reference to SBI in Erode town. The investigators collected data with the help of well-structured questionnaire. One hundred samples were taken in Erode town for this study. The data subjected to analysis and findings of the study reveals that majority of the respondents were satisfied about the banking services of SBI, the majority of the respondents were influenced by “Customer Care” provided by SBI.