*Research scholar, SRM University, Katangulathur, Chennai, Tamilnadu, India
**Research supervisor, Professor and Head, School of Management SRM University Ramapuram, Chennai, Tamilnadu, India
Online published on 5 April, 2018.
Managers play an important role in pharma companies. Their performance and feedback at right intervals play a prime significance in achieving the targets. In an organization where the sales performance was not as per the budget and at the same time the right feedback was not able to be collated and reviewed in the appropriate time intervals. Marketing programs were initiated but at the end of successful implementation only the results are likely to be felt. Hence a study was conducted to understand the manager's level of implementation and the monitoring happened through whatsapp. Results: The implementation level was 57% in the overall managers list and through whatsapp the info was collected from all the population. Conclusion: Whatsapp feedback mechanism was found effective. The 90% and above implementers were found successful in doing their targets also. The overall 57% of the implementation referred to the absence of timely reviews from the senior managers
Pharma, Area managers, implementation, marketing, Whatsapp
