International Journal of Marketing and Technology
  • Year: 2016
  • Volume: 6
  • Issue: 6

Emerging trends of green banking in Indian scenario

  • Author:
  • Poonam Painuly1, Pragya Bharti2
  • Total Page Count: 12
  • Page Number: 10 to 21

1Assistant Professor, Faculty of Management Studies, Kanya Gurukul Campus, 47 – Sewak Ashram, Rajpur Road, Dehradun

2Ph. D Scholar, Faculty of Management Studies, Kanya Gurukul Campus, 47 – Sewak Ashram, Rajpur Road, Dehradun

Online published on 5 April, 2018.

Abstract

Green banking means combining improved operations, technology and changed client habits in banking business. It is a profitable state for all in current competitive business scenario. Adoption of green banking practices will not only be useful for environment, but also beneficial for enhancing the productivity of banking activities. Banks are already started to offering many of such services for businesses to enjoy these benefits. This paper has made an attempt to focus the main benefits, challenges, strategic aspects of Green Banking. It has also presented the status of Indian banks as far as Green Banking adoption is concerned. Banks should go green and playa pro-active role to take environmental and ecological aspects as their responsibility, which would force whole, banking industry to go for the adaptation of this initiative, use of appropriate technologies and management systems and seriously made investment for environmental management.

Keywords

Green Banking, Banking Challenges, Sustainable Growth, Global Warming