Financial Literacy Initiatives by Axis Bank in India

The aim of this research paper is to highlight the initiatives taken by Axis Bank to improve level of financial literacy among people of India in backdrop of the survey carried out by Standard and Poor which found that 76% of Indian adults do not understand the key concepts of financial literacy. The paper observes that Axis Bank, one of the fastest growing banks of India has spent more than 523 million rupees and undertaken initiatives that are really creating a meaningful impact and the Bank has taken up the financial literacy efforts quite seriously. The paper concludes by stating that better partnership among stakeholders including the NGOs and Educational institutions, SHG, the central and state governments, financial regulators, financial institutions, civil society, and educationists can improve the financial literacy scenario in India.