*Assistant Professor (CES), Department of Commerce and Business Management, Faculty of Commerce, M. S. University of Baroda, Vadodara, India
Online published on 5 April, 2018.
In the modern world we find people more conscious about their health; this sensibility had made them consumer of organic products. The increasing number of health sensitive people has led to the increase in organic product industries in the world. There are firms in the marketproviding varied organic productto the customers. This organic product servesvariedheath related needs of the customers. Present study is carried out to know which productsare more popular of “Organic India” one of the leading firm of the organic product industry in India. The study alsoexamines the role of product and service in satisfaction of the customersand the impact of satisfaction in their intention to repurchase the items. The data was collected from 100 customers of the company from Vadodara city of Gujarat state. Testing of hypothesis is done using t- test and it was found that the product and services offered has a significant role in the satisfaction of the customer which in turn significant effect intention to repurchase the product.
Customer Satisfaction, Product, Service, Organic Product
