A study on consumer opinion towards solar energy products with reference to Hyderabad

In India, Solar energy devices are initiated mainly with the objective to create environmental awareness of mass power consumption and the need to conserve power using solar energy devices. The major downside of solar energy products it is high cost and high space requirement to setup a device. Apart from these drawbacks, the customers must consider that by using one solar energy product would be a part of a large community of citizens who are concern about our environment and actively contributing in helping conserve energy and also be actively helping to save the environment by reducing carbon emissions and reducing the financial burden of the government on subsiding fuels such as kerosene which are used for lighting. Though the people is still using non renewable source like electrical devices the attitude of the consumers are is steadily changing towards solar energy products. The key focus of the study to examine and analyze the customer opinion, customer attitude, views, preferences and criticism about the features and usage of solar energy products.