A study on organic products: The role of consumer preference and buying behaviour in Vellore city

An organic product is a product which is produced using environmentally and animal friendly farming methods on organic farms. These methods are legally defined and any product sold as ‘organic’ must be strictly regulated. Definition of Organic product provided by the Green Earth Organics. It is stated that the organic product is made without artificial preservatives or ingredients and is marginally processed. Here is the few organic products such as Food, Clothing, Beauty and Medicine. Most people buy organically-grown products because they are concerned about pesticides, additives, antibiotics or other chemical residues. Although pesticide residues in fruit and vegetables are monitored in India, many people believe organic product is healthier. This paper is an attempt to find out the preference and behaviour of consumers towards organic products.