*Research scholar, School of Management, VELS University, Pallavaram, Chennai
**Professor School of Management, VELS, University Pallavaram, Chennai
Online published on 5 April, 2018.
E-commerce is in-thing in Indian business today and it has become an inseparable part of our daily life. Just like the online portals for purchase of consumer goods, Metal junction is the E-commerce portal, founded as a joint venture of the two major steel producers to deal in steel. It has challenged the conventional system of auction and brought transparency and efficiency.
