An Empirical Study on Women Online Shopping Experience with Reference to Amazon.com in Bangalore city

This research article is intended to investigate the women online shopping experience with reference to amazon.com, this research is chosen to in the view of fast double digit growth in e-commercespace, this study would help to identify the women buying experience over amazon.com as little research literature found with reference to women online buying experience. The researcher has developed an appropriate questionnaire with all necessary statistical tools such as reliability and factor analysis, tested questionnaire was used to collect data from 100 samples in Bangalore city, then data was analyzed using SPSS. Normality tests shownon-normal distribution of responses, hence non-parametric tests used for analyzing data. The results found that women customers are happy with the timely delivery of the apparels and also happy with the pricing and website design of Amazon.com. However, women customers have shown discomfort over credit/debit card payment option due to security issue.