International Journal of Marketing and Technology

E-commerce in India is driving the growth of small and medium enterprises (SMEs), which in turn is contributing to new job opportunities and GDP contribution Electronic Commerce is one of the most promising channels for inter-organizational business processes. Presently, it is relatively a fictitious concept and heavily prefers on the internet and mobile phone revolution which is fundamentally changes the businesses to reach their customers. Around the world Electronic Commerce has changed the business. Evolution of E-commerce related in various relationships within the business processes which can be in the form of electronic advertising, electronic payment system, electronic marketing, electronic customer support service and electronic order and delivery. Today's challenging environment as it is competitive and resilient in order to survive it is essential as Indian Micro, Small and Medium Enterprises are playing a vital role in investing more and more in the internet business. The paper draws an attention to study the adoption of electronic commerce technology applications on the business processes in the Micro Small and Medium Enterprises and also to recognize the barriers to adopt of ecommerce technologies to the various businesses.