AIDA Marketing Communication Model: Vehicles running on Liquid Natural Gas (LNG) in the Mind of UAE Customers

This study focuses on the customer perceptions towards the conversion of the cars running on petrol to liquid natural gas (LNG). There are many benefits to using such technology. Therefore, such changes will contribute towards reaching positive long-term results. For instance, such vehicles are likely to be cost effective in nature; they also provide appropriate ground for meeting the future environmental standards due to the fuel being cleaner compared with the other alternatives available. Thus, LNG remains one of the best alternatives of petrol. AIDA marketing communication model used in this research consists of four stages: awareness, interest, desire and action. This model would provide appropriate insights of the customers who are likely to take action to purchase these products in the context of UAE. The research discusses the issue of converting with 50 potential customers who would use the LNG technology. A structured questionnaire that is used for extracting the information. The study findsthat customers are very less likelihood to be interested in the conversion process. While the LNG technology is likely to have many future implications, it is not likely to have current adoption in place.