International Journal of Marketing and Technology
  • Year: 2017
  • Volume: 7
  • Issue: 10

Analysis relationship between product recall and corporate reputation

  • Author:
  • Nihan Ozguven Tayfun
  • Total Page Count: 13
  • Page Number: 11 to 23

Online published on 5 April, 2018.

Abstract

In this study, it is investigated that the relationship between product recall and corporate reputation. A Questionnaire has been used in the research. There are two main scales. Product recall (Magno, 2012) and corporate reputation (Fornbrun et. al 1999) are scales. Data collected from Faculty of Economics and Administrative Sciences students. The outcomes demonstrate that there is a relationship between product recall and corporate reputation

Keywords

Product recall, corporate reputation, customer-oriented marketing