International Journal of Marketing and Technology
  • Year: 2017
  • Volume: 7
  • Issue: 3

Supply chain alliance: A case study of grey cement production in India

  • Author:
  • Makarand Upadhyaya
  • Total Page Count: 9
  • Page Number: 1 to 9

Associate Professor, Department of Management & Marketing, College Of Business Administration, University of Bahrain, Kingdom of Bahrain

Online published on 5 April, 2018.

Abstract

The grey cement industry is a process industry and when the industry runs on full capacity utilization, any additional demand is difficult to be catered. Distribution and sales of material from any grey cement plant in trade is done from plant to warehouse and further to different locations. Warehousing is very important component in this business and the cost involved is not small. There is an ample scope of practicing just in time in grey cement warehousing operations. Even if practiced in part, it could improve the bottom line of all those companies who practice it. On one hand it would improve the profitability part and on the other hand it would help in reduction of quality deterioration. The research has examined the just in time approach which is quite specific and applicable to a wide variety of supply chain problems.

Keywords

Inventory, Warehouse, Rey Grey cement Auto Nullifying, Grey cement Industry, Supply Chain, Upstream