*Head of BBA(H) Department, Tarakeswar Degree College, Tarakeswar, Hooghly, West Bengal, India
**Professor of Marketing, Department of Business Administration, The University of Burdwan, West Bengal, India
Online published on 5 April, 2018.
Box office matters most for the producers of films like any other business, and the path to success are many. Among those, one is the film marketing or promotion. But to successfully promote regional films like Bengali, it is tough task as number of screens is drastically decreasing along with low quality of viewing experience. Social media might help producers to some extent to garner revenue; promotion and distribution is a common scenario in every regional film industry as well as in Hindi film industry at large. So, the decision on how to market a film is complex and needs a custom made design for every film.
Film industry, Revenue, Marketing, Multiplex, Film promotion, Single screen, Marketing model, Social media
