This study examines sales promotion adopted by Nepalese business organizations and its effects on sales of soft drink in Kathmandu valley. This study is based on the primary data through convenience sampling technique. The primary data collected from the different places of Kathmandu valley by face to face field survey of 150 respondents. It is found that the sales promotion activities play positive impact on sales of soft drink brands. It is believed that the findings of this paper may facilitate the Nepalese business organizations for formulating policies of sales promotion on sales of soft drinks products.
Brand preference, Sales promotion, Soft drinks
