International Journal of Marketing and Technology
  • Year: 2018
  • Volume: 8
  • Issue: 11

Emerging trend in retail sector:3D virtual reality store

  • Author:
  • Pooja Gupta, Vardha Mago
  • Total Page Count: 9
  • Page Number: 14 to 22

Assistant Professors, Gateway School of Business, Sonipat

Online published on 5 December, 2019.

Abstract

Today scenario is all about technology and we are at the pinnacle of the digital age and day by day technology is percolating deepen into our lives. This study is purely relies on secondary data taken from different websites. This paper emphasize on the concept of future of Retail stores by blooming the Virtual reality store. One such innovation which is at the dawning stage that is virtual reality which has revolutionized the concept of personal experience through merchandise display which lead to sparing time, money and efforts. The researcher focus on the concept of 3D virtual store and its deep impact on retail sector.

Keywords

Innovation, Technology, Customers, Convenience, Virtual Store, Shopping, Retail Market