Assistant Professor, A.P.C. Mahalaxmi College for Women, Thoothukudi
Online published on 5 April, 2018.
Indian jewellery is unique in it's dsign and workmanship. India and jewellery, jewellery and Indian women – terms are linked inherently. The art of making beautiful ornaments, with delicacy and acumen, has been developed throughout historical times. Jewellery is made for almost all the parts of the body and it is and it is also designed to match with the attire. To make jewellery more attractive, it is topped by diamonds and various types of gems. Indian jewellery inspires passion unlike any other object of desire. Every woman in India loves to wear at least a small piece of gold jewellery either in the form of glittering neckwear ornament, or dangling earrings or exquisitely crafted bangles. Even men wear simple gold ornaments like rings, bracelets and chains. Thus, we can say that everyone has been moved by the beauty of gold jewellery and it has become a part of our culture and tradition.
Rich history and cultural heritage of gems and jewellery together with an enduring attraction towards gold have contributed to the growth of jewellery industry. India has well -established capabilities in making hand -made and machine -made jewellery in traditional as well as modern designs. The Indian jewellery retail sector continues to be dominated by the unorganized jewellers. There are over 2.5 million jewellery shops in India and the most of them are family run. However, with the Indian consumers becoming more fashion and quality conscious, retailing in the Indian jewellery sector is emerging stronger with various big companies like Tata, Thangamayil, Kalayan, Malabar gold and so on opening multiple stores across the country. The average customer now wants designs that are unique and contemporary. She buys jewellery today not just for investment and as a status symbol but also to express her individuality. South India as a region continues to be the largest consumer of gold in the country with jewellery chains increasingly targeting the region for expansion.
Export and Import bank of India describes India as one of the fastest growing jewellery markets in the world. The growth in this industry is likely driven by growth in jewellery exports to the major markets like U.S and Europe as well as the demand in the domestic market. Further, the rising purchasing power, lifestyle changes, overall increasing affordability among Indian middle-class consumers, introduction of hallmarking and certifications, availability if skilled artisans with expertise on jewellery making, designing, diamond cutting, processing at competitive wages and conscious marketing efforts by jewelers are the most important factors for the growth of jewellery sector. This article titled, “Jewellery Industry in India” reveals the origin, history and growth of jeweller industry in India. This article will create an awareness among the public about the Indian jewellery industry by exhibiting data related to gold trade and government policy, gold production in India, import of gold in India, export of gold jewellery from India and gold price in India.
Demand, Export, History, Import, Jewel, Price