Assistant Professor, Indira School of Business Studies, Pune
Online published on 5 December, 2019.
This document explains the technological initiatives which are being implementedby Business Organizations in the rural parts of India further to Government of India's impetus on Digital India. Since 70% of India's populace lives in rural areas, the impact of digitalization in these areas is bound to have immense economic repercussions on the country'soverall development.
Even though the penetration of smartphones in Indian markets has seen an exponential growth, yet the challenges to a Digital Rural India remain high. Illiteracy, poverty, lifestyle, social issues, scattered geography, accessibility….remain the typical hurdles in digitizing Indian villages.
With a population of 1.3bn, coupled with the fact that it is currently the world's fastest growing economy, it was just a matter of time for Businesses to jump into the fray and tap into this 70% potential market of 1.25 bn. A population as huge as this calls for coverage and penetration strategies. Digitization has been an enabler to quickly reach and communicate with masses.
