Department of Marketing, Ogun State Institute of Technology, Igbesa, Ogun State
Online published on 5 December, 2019.
There is no uniformity of work process in the packaging industry. Work processes differ based on goods to be packaged. There is a forward-backward linkage between manufacturing firms and packaging firms. Work processes in any packaging firm are aimed at making manufactured goods ready for unit purchase in the market place. Packaging firms are conveyor machines based firms. Marketing activities make packaged goods become easily branded for customers’ loyalty and patronage. Packaging firms need to keep healthy physical working environment. Manufactured/packaged goods needs to be arranged in such a way that factory and line space are maximally used. Manufacturing firms may not be able to package its goods by itself, hence the need for packaging firms. (keywords: work processes, packaging industry, products and marketing).
