International Journal of Marketing and Technology
  • Year: 2019
  • Volume: 9
  • Issue: 4

Information and Communication Technology (ICT) in farm management decision: Status of Jorhat district

  • Author:
  • Raktim Ranjan Lahan, Nivedita Deka
  • Total Page Count: 8
  • Page Number: 1 to 8

*Junior Research Fellow, Dept. of Agricultural Economics anf farm management, AAU, Jorhat

**Professor, Dept. of Agricultural Economics anf farm management, AAU, Jorhat

Online published on 5 December, 2019.

Abstract

The study on the application of information and communication technology (ICT) in farm management decision in Jorhat district of Assam revealed that farmers in the study area had received agricultural information from various sources and media. These included newspaper, radio, television, mobile phones, internet, KVK, other farmers etc. The television was the predominant source of information in the study area. Most of the farmers relied on more than one sources of information. Farmers received different information like weather, soil, market price, irrigation, bank loan, modern tools, fertilizer and pesticide application. The frequency of accessing information from different sources was different. The mkisan web portal played an important in providing different agricultural related information in the study area. The agricultural technology information centre (ATIC) under Assam Agricultural University which is in study area helped in enriching the farmer's knowledge on farm management by giving information. Low level of education and less awareness hampered in proper use of ICT in the study area.

Keywords

Information, Agriculture, farmer, farm management, KVK