The purpose of this paper is to inform reader about how premier Badminton League is promoting Badminton in India. The author mainly covers the following areas like sponsorship, viewership, increasing price bid of players in the auction, challenges for league and performance of Indian Badminton players. The information of the study is collected from various sources like internet, books, journals, newspapers and interviews. The conclusion of this research paper is that premier badminton league is growing the interest of people and corporate world toward badminton.
Badminton, Promotion, Viewership and Sponsorship
