1Assistant Professor, Department of Physical Education, St Stephen's College, University of Delhi
2Associate Professor, Department of Physical Education, St Stephen's College, University of Delhi
Online published on 7 December, 2019.
India has scripted a new story from its days of from an impoverished post-colonial economy creaking under many burdens to a liberalized democracy trying to face a brave new world of opportunities. The changing landscape of modern India has witnessed a slow victory over traditional health problems only to discover a new burden of diseases that inflict an invisible crisis that have staggering ramifications on the growth and development of the country. Global estimates place worldwide cost of five non-communicable diseases reaching over $47 trillion over the next twenty years. Non-Communicable diseases like obesity, diabetes, cardiovascular diseases and strokes are drastically spreading at epidemic proportions. Unfortunately, the Government finds limited resources as far as allocating a sizable proportion towards National Health Policy. This imbalance leaves a sizeable lacuna within the health market.
This imbalance is slowly shifting due to the sizeable youth population in the country-as India having 356 million 10–24 year-olds, has is the world's largest youth population. The Fitness market in India is driven heavily by the urban youth who has a burning desire to look and feel good. The Heath, Fitness and Wellness in India
Fitness, Fitness Industry, Health, Wellness, Economy, Disposable Income
