Impact of social media marketing in the success of any business and sports event

In this paper, importance and need of Social Media Marketing tool to promote and flourish the business in sports sector is stressed upon. Impact of Social Media Marketing on a Sports Event has been studied and the results are really amazing. Impact of Social Media Marketing on three Editions of “7 Heaven Football Tournament” has been studied, there was money invested in Social Media Platforms and each time revenue was generated in quite huge numbers. In 1stEdition there was revenue generation of 333.33%, in the 2nd Edition there was revenue generation of 391.11% and in the 3rd Edition there was a Revenue generation of 488.88%. As the experience of the marketer grew the revenue generation due to social media started to increase into an enormous figure. This indicates the importance of proper promotional campaigns of sports event through social Media Platforms and having an booming positive impact on the success of the event.