Sporting leagues in India and across the world have invited valuable support and presence of corporate sector. Sporting leagues have not only promoted sports like Football, Hockey, Kabbadi, Badminton in India, they have also created valuable for stakeholders in the fraternity. Fans in India also prone to be an interesting mix, with each being a loyal audience to a specific sport. With formation and popularization of sporting leagues in India, there is now an increased opportunity for young talent at the grassroots level to showcase themselves at a global platform like IPL showcase, HIL, PBL etc. Today sports is not just an active platform for marketing and creating branding opportunities for corporate investing in sports, but also creating value for fans across the country. So far, leagues in India have received mixed response from the fans. This gave various other sports (IPL, ISL, PKL, HIL, PBL) an opportunity to make their own space in the market and they are increasing Y-O-Y in India. (KPMG, page no 3&4).
IPL, ISL, HIL, PKL, PBL, Y-O-Y, TV
