Indian Journal of Physical Education, Sports Medicine & Exercise Science
  • Year: 2018
  • Volume: 18
  • Issue: 3

The role of sales promotion strategies in corporate fitness centre

  • Author:
  • Anil Kumar Gupta1, Shankar Jyoti Basumatary2
  • Total Page Count: 4
  • Page Number: 182 to 185

1Ph. D. Research Scholar, I.G.I.P.E.S.S, University of Delhi

2Assistant Professor, I.G.I.P.E.S.S, University of Delhi

Online published on 7 December, 2019.

Abstract

Sales promotion is playing a very vital role in the fitness industry development. Different types of strategies, digital marketing, interest of customer awareness in health and fitness. Its sum of keys is helpful for the business growth. Sales is always depends on the customer relationship. So, always maintain the healthy relationship for successful business development in fitness industry.

Keywords

Sales promotion, Fitness Centre, Corporate, Digital Marketing, offers scheme