1Research Scholar, Dept of MBA, Bharath University, Chennai
2Professor & Head, Dept of Management Studies, Bharath University, Chennai
Online published on 21 February, 2019.
According to the sources, the Internet today connects more than six billion people worldwide. The internet plays a vital role in all the sectors from private to government scales, the promotions of a product through online goes viral with the help of few advertisements and single display coverage pamphlets, with this incredible technology aspects, internet has been considered as a easy channel for marketing the products and implementing their online sales promotions activities, with this as a source the article implies some of the herbal products for online sales in self maintained website-Tanisha's.com, where the finding from this study will prove the online sales promotions of herbal products and its conflict management towards customers to choose appropriate herbal product which eventually induce the customer for an often purchase intention.
Effectiveness, FMCG, Herbal products, Online sales promotions
