Indian Journal of Public Health Research & Development
  • Year: 2019
  • Volume: 10
  • Issue: 10

Green Marketing in Food Industry and Impact on Health Issues

1Research Scholar, Department of Commerce, VISTAS, Pallavaraam, Chennai

2Professor & Research Supervisor, Department of Commerce, VISTAS, Pallavaraam, Chennai

Online published on 23 December, 2019.

Abstract

The main aim of this study is analyse the green marketing in food industry and its impact on health issues of consumers. The researcher used one way anova to find the result. There is a negative relationship between green foods and health issues. The consumers used green foods the feel there is no health issues and viceversa. Finally, it concludes that most of the consumers are using organic/green foods for avoid the health issues.

Keywords

Health issues, Organic foods, Food Industry