1Assistant Professor, Department of Commerce, School of Management Studies & Commerce, VELS University, Chennai
*Corresponding Author: Dr. M. Vetrivel, Assistant Professor, Department of Commerce, School of Management Studies & Commerce, VELS University, Chennai, e-mail: vetrivel.sms@velsuniv.ac.in, Mobile: 9688602879
Online published on 27 March, 2020.
This research paper presents the farmers’ opinions towards marketing of agricultural seeds-an analysis. Agriculture sector is an important sector in development of economy in our country. It provides direct employment to more than two third populations in our country. Marketing of agricultural seeds can be made effective if it is looked from the collective and integrative efforts from various quarters by addressing to farmers, middlemen, researchers and administrators. It is high time we brought out significant strategies in agricultural marketing with innovative and creative approaches to bring fruits of labour to the farmers. In this backdrop it is necessary to marketing of agricultural seed and quality management in Cuddalore district.
Farmer, Agricultural Seeds, Agricultural Marketing, Problems of Farmers
