1Assist. Prof. Dr., Al-Rafidain University College, Business Management Department Republic of Iraq
2Lect. Dr., University of Kufa, College of Administration and Economics, Republic of Iraq
3Assist. Lect. Foundation of Technical Education, Republic of Iraq
*Corresponding Author: Sajjad Mohemmed Atiyah, Lect. Dr., University of Kufa, College of Administration and Economics, Republic of Iraq, Email: sajiadm.adatiah@uokufa.edu.iq, rscience60@gmail.com
Online published on 20 March, 2019.
During the past few years, there have been tremendous attempts among various organizations to implement the marketing information systems to improve their financial performance, in general, information systems are an important element to support the performance, however, to apply these systems it is necessary to be analyzed and evaluated. Accordingly, The aim of this paper is to identify the impact of marketing information systems directly on brilliant financial performance, after a brief literature review an applied study was conducted among physicians that work in private hospitals in Iraq. To this end a model of the relations has been developed to be tested by linear regression and structural equation modeling, the results showed that marketing information systems directly affect the brilliant financial performance.
Internal Records, Marketing Decision Support System, Marketing intelligence, Marketing Research
