1South Asia CEO, Kantar Public, Jaipuria Institute of Management,
2Associate Professor- Jaipuria Institute of Management,
3Associate Professor, Jaypee Business School,
Not seeking timely, correct and comprehensive treatment during childhood diarrheal episodes can potentially increase the risk of child morbidity and mortality. Treatment seeking behavior of parents/primary care givers (P/PCG) is very critical to reduce such risks among children below 5 years of age. However, P/PCG's behavior to seek timely, correct and complete treatment, during child diarrhea episodes, is significantly impacted by many factors which include attitudinal parameters and demographic factors like the education and working status of the P/PCG and gender of the child, among others. This study is an attempt to specifically understand the attitudinal parameters in health seeking behavior, among P/PCG of children below 5 years, in case of childhood diarrhea
Childhood diarrhea, child mortality, child morbidity, health-seeking behaviour, diarrhea care
