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The present paper aims to identify the role of sports marketing in developing the performance of the administrative corporations of the Iraqi football Premier League clubs. A survey descriptive method has been used due to its relevance to the research problem and aims. The sample is composed of members of the administrative corporations of the Iraqi football Premier League clubs for the 2017–2018 season. The total sample consisted of (101) members elicited from 19 sports clubs; it was selected in a deliberate manner, as it is representative for the whole sample according to three variables (job status, academic qualification, and years of experience in administrative work). It was found that the measure of sports marketing was accepted and expressed in terms of sports marketing practices from the point of view of employees in the football Premier League clubs, and that all staff members have a positive attitude towards sports marketing. It was recommended that it is needful to benefit from the scale of sports marketing and apply it to different samples and raise the grants offered to sports clubs to carry out their various activities and achieve their marketing objectives and to conduct studies and research in the field of marketing sports in Iraq and its novelty and modernity of this field in Iraqi sports sector.
Evaluation, sports marketing and practices
