1Associate Professor, School of Management & Social Science, Haldia Institute of Technology Haldia, West Bengal, India
2Assistant Professor, Department of Pharmaceutical Management, Haldia Institute Management, Haldia, West Bengal, India
3Assistant Professor, Department of Hospital Management, Haldia Institute of Health Sciences, Haldia, West Bengal, India
4Assistant Professor, Department of Science and Management, Haldia Institute of Health Sciences, Haldia, West Bengal, India
5Officer in Charge, Administration Department, Haldia Institute Management, Haldia, West Bengal, India
*Corresponding Author: Dr. Arunangshu Giri, Associate Professor, School of Management & Social Science, Haldia Institute of Technology, Main Building (2nd Floor), HIT Campus, Haldia, Purba Medinipur, West Bengal-721657 (India), Phone: 09475433195, Email: arunangshugiri@gmail.com
Online published on 13 November, 2019.
Medical Tourism is a relatively new concept that is emerging at a rapid pace. It has a potential to give huge economic benefits if tapped properly. India is ranked amongst one of the top destinations for medical tourism. This is because of availability of quality services at an affordable price. This paper aims at identifying the factors with underlying variables that are responsible for causing customer satisfaction in this industry. Tamil Nadu has been selected as the sampling area as it is one of the best destinations of India for medical tourism where the tourists often frequent. Reliability of the sample data and validity of the questionnaire were checked. A model on Medical-Tourists-Satisfaction has been developed by structural equation modelling (SEM) through SPSS and AMOS. The findings imply that Indian healthcare industry needs to emphasize more on the identified critical factors in this study and the government needs to intervene to fully tap the potential of this industry.
Medical Tourism, Healthcare Industry, Quality Services, Customer Satisfaction, Structural Equation Modelling
