Determinants of Satisfaction Level of Medical Tourists with Reference to Healthcare industry in Tamil Nadu, india: An Empirical Study

Medical Tourism is a relatively new concept that is emerging at a rapid pace. It has a potential to give huge economic benefits if tapped properly. India is ranked amongst one of the top destinations for medical tourism. This is because of availability of quality services at an affordable price. This paper aims at identifying the factors with underlying variables that are responsible for causing customer satisfaction in this industry. Tamil Nadu has been selected as the sampling area as it is one of the best destinations of India for medical tourism where the tourists often frequent. Reliability of the sample data and validity of the questionnaire were checked. A model on Medical-Tourists-Satisfaction has been developed by structural equation modelling (SEM) through SPSS and AMOS. The findings imply that Indian healthcare industry needs to emphasize more on the identified critical factors in this study and the government needs to intervene to fully tap the potential of this industry.