Determinants of Vendor-Client relationship in medical equipment industry

Client Relationship Management (CRM) is a practice that retains the existing clients and also acquires new prospective customers. A healthier client rapport custom would perk up the client relation with the company which in reverse develop the revenue of the company. This would capitalize on the cross selling and also the up selling. CRM softwares moreover play a predominant role in giving a better experience to the clients and the businesses. This study examines the perception of doctors on their relationship with the equipment suppliers. Moreover, it also deals with the determinant of vendor-client relationships. Data has been collected from 60 doctors who locate in Chennai through questionnaire. The results specify that all doctors experience similar relationship with their equipment suppliers. It also argues that trust and commitment created by suppliers and the quality of equipments predominantly influence the vendor-client relationship.