1Ph. D Research Scholar, Department of Commerce(CA), Vels University, Pallavaraam, Chennai
2Associate Professor & Research Supervisor, Department of Commerce(CA), Vels University, Pallavaraam, Chennai
*Corresponding author: Dr. M. Kavitha, M. Com., M. Phil., MBA, PGDCA., Ph. D., SET, Associate Professor & Research Supervisor., Department of Commerce(CA), Vels University, Pallavaraam, Chennai, E-mail id- kavitha.sms@velsuniv.ac.in
Online published on 7 December, 2018.
The main aim of this study is to know about the demographic profile of the customers of social media marketing and to analyse the effects of various forms of social media marketing on the firm's sales and other activities. The researcher used regression analysis, percentage analysis to find the result. It finds that the firms are achieved their target because of social media marketing. The firm's products are reached in all levels of customers through social media. Finally, it concludes that, Companies should create innovative customer experiences and specific strategies for media to identify the best path for driving up social media marketing performance.
Social media, Social relationships
